Thomas from Super Affiliate Mindset post this great story about LEVERAGE.
John, (my friend) has niched himself as a private physical therapist that caters to a wealthy client base - CEO’s, sport figures, etc. One day he went golfing with one of his clients, a VERY successful entrepreneur, so he could evaluate his clients swing and see if he could pinpoint the source of the back pain he was experiencing. (Now mind you, this guy’s got serious cash. He even has a private gas station on his property.)
While they were playing, his client received a phone call from one of his business partners. They chatted for about 10 minutes or so, then continued to golf. During the rest of the day, the guy continued to make a few more calls back and forth until they finished the course.
Afterwards, they hit the bar to have a few drinks at the club. John asked his client, “what were all those phone calls about?” The guy said, “My business partner found a golf course for sale and was asking if I wanted to get in on it with him. I made a few calls to some other people I know and sold it for $4.2 million more.”
John said “Wow, thats amazing. How do you come across a deal like this and sell it so quickly?”
His client responded, “I have spent 35 years building my little black book of contacts that I carry with me at all times. It contains about a hundred people out of the thousands I have met. Each one is a hand-picked, valuable resource and personal friend. It’s my leverage.”
