Playing With Profits

Starting in the next several weeks, Yahoo! Search Marketing adjusted the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. New minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10. Yahoo! Search Marketing believe that this update is intended will align your minimum bids with the value and quality of your keywords and to help improve the overall search user experience by rewarding advertisers for better quality with lower entry points into keyword markets.